British pop legend Robbie Williams has been named as a creative collaborator and investor for non-alcoholic beer brand Heaps Normal.

The Angels hitmaker commented 'Teaming up with Heaps Normal is personal for me. I saw what they were doing, creatively and culturally, when I was down in Australia, and I really wanted to get involved. I love the ethos of the Heaps brand, and I'm excited for what we're going to achieve together around the world'.